Poon is a versatile Director who specializes in directing films for beauty, teen and consumer products as well as computer graphic work. He excels at making food, kids & teenager and humorous films from which he gains a reputation and is appreciated by the Clients, particularly his style of storytelling in a shot with a very good sense of casting - kids and teenager talents. What's more, he can also make a story more memorable to the audience.

He has considerable experience in a wide variety of products in the region, for example, for Unilever - Viso, Breeze, Coke, Rinso: for P&G Singapore - Fab, Dettol for Indonesia, Malaysia and Thailand' and McDonald's Thailand, which earned him several prestigious awards from England' and KFC, Vinamilk and various products from Vietnam where the Clients love his film style & food shots. 

Coming from a highly successful career as a TV commercial Director for Colgate and Palmolive for domestic and international market, Poon also serves a big domestic Client such as Wai Wai, Ais & Coke Thailand. Currently, he makes a variety of video contents too.