Kids / Storytelling

Tui Chanchai

After 8 years of working experience as a creative in advertising agencies, Tui has learnt that a good commercial must answer marketing problems. He therefore stresses the importance of listening to what a client really wants. So you can give serious thought to what the finished film should be. Which ever the direction or trend the film takes, he believes that agencies and production houses should be friends because having a mutual understanding is an important factor ultimately resulting in good work.