Rukiki's dream has always been to become a Film Director and that was what she studied in college. Her journey began in 2007 when she started working as an AV Producer in an advertising agency.
She got her first directing break in 2011 when she was given the opportunity to direct her first TV Commercial for Pocari Sweat.
Since then, Rukiki has done many commercials for local and international brands. Her distinctive visual style and acquired taste are nicely pourted into her works. She always try to put a lot of attention to details and the emotional engagement to the story.